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Here is how it goes when the buzzword ‘Start-up’ is associated Emotional Intelligence!

  • Posted March 5, 2019

‘Start-up’, a fascinating, hot, stylish, and glamorous buzzword in the social media these days especially among youth. Both developed countries and emerging countries thrive to build economies based on challenging start-up culture. In reality, start-ups face the heating challenge to earn profits and to ensure their sustainability in an ever-growing hyper-competitive world that demands highly heterogeneous tastes, preferences, and outcomes. In fact, these challenge hunting and risk hunting start-ups get stuck in the middle when they are bombarded with uncertainty, and both macro and micro level pressures that even threaten their survival. This is where Emotional Intelligence (EI) comes to play a significant role in start-ups. While the importance of having proper planning, networking, finance and all those crucial factors cannot be underestimated when deciding the success factor of start-up, it still takes EI level of an entrepreneur to sustain the survival of the business in the first hand.

Blessings of higher of degree of EI in a business is really vast. An emotionally matured, creative, consequent-oriented thinking, attitude and behaviour in a business is something that helps an entrepreneur to mitigate short-term struggles without much costs, while resulting in a peaceful business process that brings long term yields. Most start-up entrepreneurs seem aggressive and less immune to short term struggles.

Time of an entrepreneur in a particular day flies with both constructive and destructive energy. It is hard to avoid social stigma, discriminations, and anger in an entrepreneurial journey especially during the early periods of it. Start-up entrepreneurs work sleepless for hours, days, and years just with the hope that a business miracle is near. It is natural to get depressed, hopeless, and angry when things don’t go the way as planned. All aspects have both sides so that the anger is! When anger is used as an investment of additional effort in the business instead of keeping it in a destructive form, it is one of the matured way of using EI.

An entrepreneur with EI knows how to express emotions in a way that conjures less harm to the current situation and uses emotional knowledge as an intangible investment in the business, knowing when tos, how tos, what tos properly’.

Jeff Bezos and Amazon have taken some hits. In 2015 Payscale ranked Amazon 464 out of the Fortune 500 companies in terms of employee turnover. The median tenure was 12 months. However, the fact is that Amazon has been hiring people at an amazing pace and that would skew any report. As we move into 2018 it’s obvious that Bezos has built a finely tuned machine that seems optimally positioned to keep doing extraordinarily well. Amazon fulfilment centers have been criticized for difficult working conditions. Bezos has responded by saying that these anecdotes of “callous management practices” don’t “describe the Amazon I know or the caring Amazonians I work with every day. But if you know of any stories like those reported, I want you to escalate to HR. You can also email me directly at jeff@amazon.com. Even if it’s rare or isolated, our tolerance for any such lack of empathy needs to be zero.”

Obviously we don’t know how angered Bezos may have been, but this is an emotionally mature and intelligent response, striking all the right notes to encourage empathy, communication, self-confidence and more.

Promising leadership

Investing in EI can definitely result in a promising, outcome oriented, transformational, and proactive leadership that can thrive under any pressure.

Attracting more investors

An emotionally intelligent start-up stays away from unwanted troubles and it is natural to attract investors who are impressed by the stability.

Patience facilitates betterment

As a start-up owner, it is hard to stick around the business and it requires a huge mental immunity to face the unexpected challenges. However, strong belief that betterment is in pathway is key for such a mental preparation. As stated, patience creates betterment.

Customer delight

Business models that are associated with leaders who rank high in EI know what their customers exactly want. Customer delight is a proof that this intangible business investment can yield tangible outcomes, resulting with more happy clients to the business, which means more sales.

Obviously, the glamour associated with the buzzword ‘start-up’ when combined with EI is high!

About the author: Mathangie is the founder of NORO Solutions, an Information based Business Solutions brand online. She holds MBA from Cardiff Metropolitan University and BA (Hons) degree from Staffordshire University. 

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